Blog
Ideas to make your marketing work for you.
What I learn with every project, explained without jargon: video, ads, automation and websites for businesses.
- Marketing for doctors and medical practices in Mérida: how to get more patients How to attract patients to your practice or clinic in Mérida with Google, social media, ads and a WhatsApp that books appointments, while staying within Mexico's health advertising rules. Read article
- What determines the cost of a website in Mérida? What makes a website cost more or less, the costs you pay every year, what to ask before getting a quote and why your site should be part of your strategy, not just decoration. Read article
- How to show up on Google Maps in Mérida and get more reviews How to create and optimize your Google Business Profile, what makes a business show up first on Google Maps and how to ask for reviews consistently, even automatically. Read article
- Branding for businesses in Mérida: what it includes and when it's worth investing What branding is beyond the logo, what a complete visual identity includes, when it makes sense to invest in one and why it's the foundation of your content, your ads and your website. Read article
- What a digital marketing strategist does and when your small business needs one The difference between someone who carries out marketing tasks and a strategist who runs the whole system, what a strategist does each month and why they work as a partner to your business. Read article
- WhatsApp Business or the WhatsApp API: which one your business needs and what drives the cost The differences between the WhatsApp Business app and the WhatsApp API (WhatsApp Business Platform), when it makes sense to switch, how Meta charges for messages and what else you pay for to have a chatbot. Read article
- Facebook leads: how to get them into WhatsApp or your CRM before you lose them Meta lead forms or click-to-WhatsApp ads, how to download or connect your leads, why response speed is everything and how to automate so no prospect slips through the cracks. Read article
- The monthly marketing report: which metrics a business owner should look at What a good marketing report should include, the metrics that really matter for a small business (and the ones that only distract) and how to use the report to make decisions every month. Read article
- A WhatsApp sales funnel for service businesses: how to turn conversations into clients The stages of a WhatsApp sales funnel, how to attract the right people, qualify them in the conversation and lead them to an appointment or a purchase, step by step. Read article
- What is a VSL (video sales letter) and how to make one for your business What a VSL is, how it's structured, how it differs from a reel, and how to pair it with paid ads and an online platform to bring in qualified leads every day. Read article
- A video editor for your business: you shoot, and hand off the editing online How handing off your video editing online works: what to shoot, how to send the footage, what good editing includes and why it's the most efficient way to keep content coming. Read article
- CRM for small businesses and WhatsApp: what it is, what it's for and how to know if you need one What a CRM is, explained without jargon, what problems it solves for a small business, how it connects with WhatsApp and your ads, and what to check before setting one up. Read article
- Meta Ads or Google Ads: which is right for your small business (and when to use both) The differences between advertising on Facebook and Instagram versus Google, what kind of business works best on each platform and how to decide where to put your budget. Read article
- How to follow up with leads on WhatsApp without losing sales (with ready-to-use messages) When and how to message a lead who didn't reply, follow-up messages ready to copy, the most common mistakes and how to automate the process so no one goes without follow-up. Read article
- How much should you spend on Facebook and Instagram Ads each month? How to set your small business budget How to work out how much to spend on Meta ads based on the number of clients you need, how long a testing phase lasts, and what to do so every dollar goes further. Read article
- Freelancer or digital marketing agency in Mérida: what's right for your business The real differences between hiring an independent professional and a marketing agency: communication, accountability, cost, flexibility and when each one makes sense. Read article
- Why hire digital marketing services for your small business: 7 signs you already need it When doing your own marketing stops working, what a business gains by handing it to a professional, and what you should expect from a good digital marketing service. Read article
- Is paid social media advertising worth it? What to know before you invest Why organic content is no longer enough, what you're really buying when you pay for ads on Meta, TikTok or Google, and how to get started without throwing your money away. Read article
- What a 360 marketing strategy is and why it works better with one person in charge Content, ads, automation and website working together: what a 360 strategy is, how its pieces connect and why it pays to have one person accountable for all of it. Read article
- Real estate marketing in Mérida: how to attract buyers for your development Content, renders, ads and automated follow-up: what a marketing strategy needs to sell developments, lots and properties in Mérida and the Yucatán Peninsula. Read article
- How to choose who to hire for your business's digital marketing in Mérida Agency, specialist or all-in-one professional: the options you have in Mérida, the questions to ask before hiring and the red flags to avoid. Read article
- How much does a social media video cost in Mérida? What the price depends on What makes a reel cost more or less, what to ask before getting a quote and how to know whether you're paying for something that will actually bring you customers. Read article
- How to automate your business WhatsApp (and when it's actually worth it) What you can automate on WhatsApp, what you shouldn't leave to a system, how to use ManyChat, and a real sales automation case. Read article
- Photorealistic renders: how to sell a development before it's built Why real estate agencies and builders use photorealistic visualization for pre-sales, what you need to make a render and why it sparks the desire to buy. Read article